Senior strategy for founders who need an operator, not an agency.
Twenty years inside Pepsi, Unilever, and Warner Bros. — now working directly with founders and small teams who need real strategy without the Big 4 price tag.
Portfolio includes
Small Businesses
Start-ups
How I work
Productized engagements with fixed scope and clear deliverables. No open-ended retainers, no surprise invoices.
A 2-week diagnostic of where your category is going and where you fit. You get a written strategy memo, a competitive landscape map, and a 60-minute walkthrough.
Starting at $3,500 • 2 weeks
A 4–6 week engagement to build your 90-day go-to-market plan. Prioritized initiatives, owner assignments, KPIs, and a financial model. Weekly working sessions throughout.
Starting at $10,000 • 4–6 weeks
Full investor package — financial projections, business plan, and pitch-ready narrative. Built for founders raising their first or second round.
Starting at $6,500 • 3–4 weeks
Monthly retainer for founders who need a senior sounding board week to week. Strategic working sessions, async review, and direct access.
Starting at $3,500/month
Current Projects
The founder needed help scaling a zero-commission food marketplace and navigating complex regulatory requirements across multiple cities. I built the go-to-market strategy, financial modeling for unit economics, and brand positioning that differentiated Catered Greens from commission-heavy competitors. Today, the platform operates profitably in Portland with expansion underway to Seattle and Chicago, proving the sustainable food commerce model.
About
I spent the first half of my career inside Fortune 500 brands — Pepsi, Unilever, and Warner Bros., where I was Director of Category Management for the Best Buy team. I learned category strategy at the scale where mistakes cost millions and decisions get defended in front of senior buyers.
Since 2012 I've worked independently with founders and small teams — restaurants, legal tech, specialty agriculture, nonprofits, and CPG ventures. The work is the same: figure out where the category is going, where the client fits, and what to do in the next ninety days.
MBA from Florida Tech. BBA from Idaho State. Marine Corps veteran. I work directly with clients — no junior team, no agency layer in between.
Other Ventures
Brands I've built or backed outside of client work.
Let's talk.
Twenty-minute call, no pitch. If I'm the right fit we'll talk scope. If not, I'll point you to someone who is.